JUT Articles, News and Insights

The role and significance of marketing and communications have evolved in many organisations. While these functions remain critical for positioning and growth, how they operate, how they are invested in, and where they sit within the business have shifted. In times of change, marketing and communications are often among the first areas impacted by restructuring or cost-cutting. As a result, many organisations are rethinking how they build and run these functions and capabilit

When your marketing capability is strong, marketing becomes a growth engine. When it’s weak or non-existent, marketing becomes reactive, fragmented, and expensive. Without a solid marketing capability and foundation, results and execution fluctuate because they depend on individuals rather than systems. The focus often shifts to immediate needs or whatever is most urgent, while agencies and freelancers step in to fill short-term gaps. This reactive approach may solve today’s