JUT Articles, News and Insights

The role and significance of marketing and communications have evolved in many organisations. While these functions remain critical for positioning and growth, how they operate, how they are invested in, and where they sit within the business have shifted. In times of change, marketing and communications are often among the first areas impacted by restructuring or cost-cutting. As a result, many organisations are rethinking how they build and run these functions and capabilit

And Why Every Business Needs a “Hymn Sheet” Businesses can so easily be misunderstood. Not because they lack value – but because their value and their story aren’t clearly and consistently communicated. Often the reason: there is no shared hymn sheet. No clear narrative. No aligned positioning. No common voice across the business. Without that clarity, inconsistencies appear: Different messages across channels - even on the same website Mixed tones and selling points in sales

When your marketing capability is strong, marketing becomes a growth engine. When it’s weak or non-existent, marketing becomes reactive, fragmented, and expensive. Without a solid marketing capability and foundation, results and execution fluctuate because they depend on individuals rather than systems. The focus often shifts to immediate needs or whatever is most urgent, while agencies and freelancers step in to fill short-term gaps. This reactive approach may solve today’s